I'm a growth professional who owns the full funnel — from traffic to booking — and obsesses over the levers that move CAC, conversion, and retention in tandem. I work at the intersection of data, product, and lifecycle marketing, where the right intervention at the right moment compounds into real revenue.
Currently at Livspace (India's largest home interiors platform, $1.2Bn), where I've saved ₹5–6Cr/year in presales costs by productising lead qualification, built a CTWA channel achieving 40% lower CPEL, and shipped a WhatsApp-native agentic AI bot that now processes 25K+ leads per month.
Before that, I led growth for a new FnO product at CoinDCX ($2.1Bn) — scaling from 0 to 100K account activations in 60 days, growing monthly trade volume 700%, and building Invest & Earn to ₹1,200Cr AUM at 75% MoM retention. Earlier stints at Aditya Birla Capital, Jio Embibe, and Cognizant built my foundations in MarTech infrastructure and lifecycle automation.
I've trained with Reforge (Engagement & Retention, Advanced Growth Strategy) and GrowthX, and I'm currently upskilling in AI/ML to bring applied intelligence into growth workflows.
Tools & Stack
WebEngageMoEngageCleverTapMixpanelAmplitudeDatabricks SQLBigQueryAppsflyerAdjustMeta AdsWhatsApp Business APIPlotlineLeadSquaredGoogle Analytics
Jan 2025 – Present
Senior Growth Manager
Livspace · $1.2Bn · India's largest home interiors platform
- Redesigned acquisition layer — simplified forms, native popups, WhatsApp/Web chatbots — grew non-paid leads 10K→15K/month; saved ₹50L/month in paid spend
- Productised self-qualification journey: auto-disposed 40% of leads without agent intervention; 25K leads/month processed, saving ₹5–6Cr/year in presales costs
- A/B tested mid-funnel interventions (designer profiling, social proof, price justification) — improved lead→booking conversion 2%→2.3%, contributing ~₹10Cr/month incremental pipeline
- Built CTWA channel (ad click → bot qualification → designer booking → store visit) in 2–3 hours; achieved 40% lower CPEL vs. existing channels
- Shipped agentic AI WhatsApp bot — qualification improved 7K→10K leads/month, auto-disposing 5,000 junk leads/month
- Migrated full comms stack to WebEngage — hyper-personalised journeys; generated ~150 meetings/month from drop-off leads
WebEngageAI / WhatsApp BotCTWAFull-FunnelD2CMarTech
Oct 2022 – Dec 2024
Growth Manager – New Products (FnO)
CoinDCX · $2.1Bn · 15Mn+ users
- 0→1 launch: 100K account activations in 60 days from 15Mn CoinDCX base; 50K depositors (~$1.25Mn AUM), 20K activated traders; 40% Ellis PMF score
- Shipped influencer trade signals and personalised alerts (SL, leverage, token) — WTU +50%, WAU +100%; became key anti-churn differentiator vs. competitors
- Designed trading competitions with real-time leaderboards — 500% user growth in Advanced Trading in 6 months; 700% growth in monthly trade volume
- Built lifecycle automation across onboarding→activation→engagement→reactivation; reactivated 1,000 dormant traders (+10% MAU)
- Invest & Earn scaled to 50K investors, ₹1,200Cr AUM at 75% MoM retention
0→1 LaunchLifecycle CLMDatabricks SQLGamificationFinTech
May – Sep 2022
Senior Manager, CLM & Retention
Jio Embibe · B2C EdTech
- Increased DAU/MAU 15% in 3 months via contextual alerts and motivational trigger sequences
- Reduced CAC 10% by leveraging MyJio app (education category) as an acquisition channel
RetentionDAU/MAUEdTech
Jul 2020 – Apr 2022
Manager, CLM & Retention
Aditya Birla Capital · $100Bn Group
- Built MarTech vertical from scratch — Adobe CM, Google Analytics, LeadSquared, MS Dynamics; set up lifecycle automation across Email, SMS, Push, WhatsApp
- Generated ₹30L revenue via LI product cross-sell; enabled ₹1,500Cr renewals and ₹10Cr upsell through lifecycle journeys
- Reduced CAC 20% through CTR and conversion optimisation; built attribution models and dashboards tracking user journeys end-to-end
MarTech BuildAdobe CMAttributionBFSI
Oct 2016 – Oct 2017
Programmer Analyst
Cognizant
- Revamped HMI for a Fortune 500 client; streamlined agile backlog and intensified digital product engagement
HMIAgileEnterprise Tech
Productising Lead Qualification — Saving ₹5–6Cr/Year
Livspace · 2025
Redesigned the acquisition layer and introduced a self-qualification journey — WhatsApp bot triggers on drop-off, auto-disposing 40% of leads with zero agent touch. 25K leads/month now processed autonomously, reducing presales headcount dependency and cutting cost by ₹5–6Cr annually. Simultaneously grew non-paid leads 10K→15K/month while cutting paid spend by ₹50L/month.
40%
Leads auto-disposed
₹5–6Cr
Saved / year
15K
Non-paid leads/month
AutomationLead QualificationWhatsApp BotCAC Reduction
CTWA Channel — 40% Lower CPEL, Same-Day Booking
Livspace · 2025
Engineered a Click-to-WhatsApp funnel that compressed the ad-click-to-store-visit journey into 2–3 hours. The bot handles qualification, designer matching, and slot booking inline — no handoffs, no lag-driven drop-off. Benchmarked against all existing paid channels: 40% lower cost-per-engaged-lead.
40%
Lower CPEL
2–3 hrs
Full journey completion
CTWAPaid AcquisitionBot FunnelConversion
FnO 0→1 Launch: 100K Activations in 60 Days
CoinDCX · 2022–2024
Led end-to-end growth for a brand-new futures & options product launched into CoinDCX's 15Mn user base. Defined activation milestones, iterated onboarding weekly, and layered in influencer trade signals and personalised alerts to drive retention. Trading competitions grew Advanced Trading users 500% and monthly volume 700%.
100K
Activations in 60 days
700%
Trade volume growth
₹1,200Cr
Invest & Earn AUM
0→1ActivationGamificationLifecycle CLMFinTech
MarTech from Scratch at Aditya Birla Capital
Aditya Birla Capital · 2020–2022
Built the marketing technology vertical from zero — no stack, no automation, no attribution. Stood up Adobe Campaign Manager, Google Analytics, LeadSquared, and MS Dynamics; designed lifecycle journeys across Email, SMS, Push, and WhatsApp. The infrastructure directly enabled ₹1,500Cr in renewals, ₹10Cr in upsells, and a 20% CAC reduction.
₹1,500Cr
Renewals enabled
–20%
CAC reduction
MarTech BuildAdobe CMAttributionBFSILifecycle Automation